The Story Behind The Villager Magazine

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In this episode, Mikaila Bolzonello joins me as the co-host to discuss our unexpected involvement in The Villager magazine, the challenges we faced, and our approach to the business.

We also talk about our work outside of the magazine, including my marketing company (⁠Lobo Media Marketing⁠), Mikaila’s real estate career, and theatre. We open up about our passion for community and the desire to create connections and support through all the projects we’re involved in.

Resources Mentioned

The Villager Magazine

Mikaila Bolzonello Real Estate

Affordable Housing Orillia

Mariposa Arts Theatre

Simcoe County Theatre Festival

Lobo Media Marketing

Takeaways

• The Villager magazine provides value by connecting the community and keeping residents informed.
• Stepping into unknown territory can be challenging, but with care and heart, it is possible to succeed.
• The magazine has the potential to become a community project that everyone can be proud of.
• Housing affordability is a major issue that affects everyone, and collective action is needed to address it.
• There are programs and grants available to create affordable housing and support those in need.
• Theatre provides an opportunity for connection and deeper relationships with others.
• Getting involved in local theatre can lead to unexpected opportunities and a sense of fulfillment.
• Community support and collaboration are essential in tackling challenges and creating positive change. Stage managers play a crucial role in theatre productions, ensuring that everything runs smoothly and coordinating the efforts of the production team.
• Getting involved in theatre can be as simple as reaching out to local community theatres and expressing your interest.
• Marketing should focus on building relationships and trust with customers, rather than solely pushing for immediate sales.
• Empathy and understanding the needs of clients are key in creating effective marketing strategies.
• The goal of marketing should be to take customers on a journey, from being strangers to becoming loyal supporters of a brand or business.
• Customized marketing approaches that cater to the unique needs of each business are more effective than pre-packaged solutions.