Presents
The Narrows Podcast
A podcast for business owners in Orillia, Severn, Oro-Medonte, and Ramara, hosted by Allan Lafontaine of the Orillia & District Chamber of Commerce.
Pilot Episode
Why Start a podcast, AI’s new average, and what it still takes to stand out
Hosted by Allan Lafontaine. With guest Jiun Liao of Lobo Media Marketing and The Villager Magazine.
In this episode we talk about why the Narrows exists and the vision for the podcast, what AI is actually doing to jobs and marketing around here, and what to do about it.
A lot gets decided in rooms most people never sit in
Allan Lafontaine sits in a lot of them. Municipal, provincial, federal, plus everything crossing the Chamber’s desk in a given week. Most of what comes out of those meetings never makes it to the businesses it affects.
That’s the whole reason this show exists. Take the conversations already happening around business and this region’s economy, and put them somewhere the business community can actually hear them.
Advertise in The Narrows
The Villager is building a local podcast network for this region. Multiple shows about many different subjects, hosted by local organizations and people to provide information, entertainment, and more.
We are looking for businesses that want to support projects like The Narrows and are interested in advertising either a show, multiple shows, or the entire network.
Reach the local audiences you want to reach, and support local media.
Sign up below and get more information on what advertising looks on our podcast network, and how you can be one of the few advertisers for The Narrows.
Why Advertise on a Local Podcast
Limited competition
Unlike most advertising channels, there are only so many advertising spots an episode can have. Podcast advertising typically boasts little competition for attention and most people never skip through the advertising.
Loyal Audiences
Podcasts do not have algorithms, people that listen to podcasts do so consistently and choose what to listen based on their interests. Advertising on our podcast network allows you to advertise to specific shows and reach local audiences based on their interests.
71%
Brand recall from a host-read ad spot
Against 62% when someone other than the host reads it. Host-read spots also produced roughly a 50% lift in purchase and recommendation intent.
52%
Of weekly listeners trust a podcast host
Asked whose influence mattered most, podcast hosts came first. Social media influencers got 24%. Radio hosts got 10%. It’s the closest thing to a personal recommendation you can buy.
Want your business on the show?
Sign up and we’ll set up a call to talk through the advertising options available.